The Artist & Social Media
Thursday, November 18, 2010 at 9:23PM In today's creative market place an artist must keep up with the ever-changing climate in order to survive. This is not a new concept, it's what all artists throughout time have alway's had to deal with. An artists ability to change and create in ways that have never been defined before have always been qualities that has set him apart from the rest of the world. Art has and always will constantly redefine itself over and over again and it is the artists that are responsible for this very important task. Our current generation of artists are in a unique environment that just like our predecessors before us were in when new mediums such as manufactured pigments were introduced or the discovery of light sensitive film changed the world forever. We are in the transition to the digital computer era. The computer has become an all in one tool. It can be used in every aspect of the modern eras artists process. from copying existing conventional
artwork to marketing, conception, creation, and networking artwork, digital or conventional! It can be a minor or major part in every artists role. If you are not using the computer in at least one aspect of your process chances are you are being left in the dust and labeled a dinosaur.
There is one unique difference between the modern artist today and even the artist from the late 1970's or early 1980's, it's that unlike early artists that once they defined themselves as a certain type of artist they might have had to redefine themselves maybe only one more time, the current artist is being forced to redefine himself over and over or be left behind. Whether it be in the type of media he uses or the subject matter he chooses to create from. In the past the great artists of their time, once established didn't have to stray from what or how they created their artwork. I know artists who were very good at what they were doing, and because of there inability to redefine themselves they became outdated and no longer are creating artwork.
I myself was trained in classical mediums. Started as an airbrush artist, made the transition into the computer revolution and now have redefined myself and how I create artwork on the computer mixing digital medium with conventional medium. It is really a very exciting time, never has the artist as an individual been able to market himself to so many people and business, but never has there been so many artists and so much competition between artists. It's an amazing time but also a very uncertain time. The reason is the Internet and social media artists who are using these tools, are prospering getting there message across to a very large market that was never open to them before, artists in Ohio can be visible in NY. A small artist such as myself can communicate and corespond with museum curators and gallery owners all over the world from the comfort of their own homes. This is a very powerful tool when used properly. Today's artist also must combine the more standard way of marketing ones self through local gallery's and interacting in his local art community. Where that alone in the past could get you somewhere, now an artist must combine the two ways of marketing to succeed. Like always those who choose to close their minds and stick with what they did when they arrived, not to what they did to get there, will fall by the wayside. They will give way to those who choose to keep an open mind, and enjoy the everchanging world of art, and accept the challenge to be a pioneer and never stop exploring!
Reader Comments (8)
Jeff your article holds the tension and excitement of being an artist today. I use a range of traditional and historic principles in my impressionistic sketching and painting while enjoying the ease of digital photography and the company and marketing capacity of social networking while living on a small island in Canada. These are exciting times for sure. I want it all. The knowledge and learning that came before us combined with stepping into what tomorrow might have to offer. Great post. Terrill
"the current artist is being forced to redefine himself" is the best line here, and my latest tweet. Of course I put your name on it! Great article Jeff, I hope many more read this!
Great work!
Jonathan J. Arjes
CEO @ J. James Productions
Social Media Marketing Exec. @ Corporate Recognition
great article mate and look forward to more
Thank you everyone for such a great response to my blog make sure you stop back every Thursday night late or Friday morning. I love art and social media a match made in heaven
Thought provoking article, but I see things very differently. Social media is a great way of getting my art seen, and I'm being influenced by a good number of other artists that I wouldn't have otherwise heard of, but I see no reason to "re-define" myself or to compete with anyone else. I am who I am, my art stems from my experiences. I re-tweet (@kathysgallery) and give encouragement to other artists who's art I find interesting because I believe we can all "win"
Kathy Just by having to use social media as a tool, is redefining yourself! 5 years ago there was no social media or a way to brand yourself as an artist from home! There was an age old way of selling art through galleries or family and friends, and Using reps. Today an artist must mix todays newer ways of branding with the ways of the past. My article covers in theory all aspects of what an artist must do to be successful. weather its redefining his media or his marketing. The artists of the past once entrenched in their skills could stick with it for life! today that is not the case the window of opportunity although much larger is open for only a brief moment and then its gone. I know so many artists that this is the case they were used to and comfortable in what they were doing and now it no longer makes them money. Where as in previous generations this was not the case , and if they don't rethink what they are doing now they will no longer be making money as an artist.
Jeff, although the whole art marketing scene has dramatically changed along with the skill set required to become a successful artist nowadays, the best part of the change is the fact that the ball is now firmly in the hands of the artist. Whereas as little as 10 years ago, the ball was in the hands of the gallery owner. No longer do we have to beg and plead and approach them with hat in hand to just look at our artwork.
Now, through the power of the Internet and especially through social media, we can grab the bull by the horns and effectively market ourselves. It's a huge learning curve, but an exciting one which I am enjoying immensely.
Thanks for a great post.
Nolan Clark - The Paint Basket
Social media definitely helps to spread the word around, and for art, that can only be a good thing. You mentioned how social media can link you to curators and gallery owners - this is a definite plus in my book. On a more personal note, it was through this that I learned that a high school classmate had actually set up an online journal for her watercolor works (amazing BTW) - I never even knew she drew at all back then!